Alfamart, the first and only Super Minimart chain in the Philippines, in partnership with the Manila Catering Corporation (MCC) recently launched Alfa Freeze, a line of frozen snacks exclusively available in Alfamart branches.
Alfa Freeze’s pioneer products are Frozen Choco Banana, which consists of saba or a sweet plantain dipped in chocolate and sprinkled with marshmallows; Frozen Ube Banana, which is saba dipped in ube chocolate and pinipig; Frozen Strawberry Banana, which is saba dipped in the strawberry chocolate and topped with rainbow sprinkles; and Frozen Cookies and Cream Banana, which is saba dipped in cookies and cream chocolate, speckled with chocolate cookie chunks.
The product was made feasible thanks to a partnership with the MCC, one of the country’s top caterers. The Baron family’s family-run business has a 32-year history of catering thousands of private events as well as providing cuisine for institutional partners and airport lounges.
MCC Operations Manager Jamo Baron said that they have been aiming to join Alfamart since 2019 because of the latter’s rapid growth.
“We happened onto Alfamart and realized that they were aggressively expanding,” Baron explained. He said, “We recognized that as an opportunity and decided to attempt to cooperate with Alfamart.”
Alfamart was also acknowledged by MCC as their “savior” during the epidemic. The catering business was one of the most hit by the quarantines that persisted. “Despite the epidemic and all the lockdowns, they offered us the opportunity to start a new cooperation,” Baron remarked. “They also provided us a head start on focusing on food production by allowing us to produce additional items for them and innovate as a team,” he said.
“We are excited for the public to try out our new Alfa Freeze snacks,” said Alfamart Philippines Senior Assistant Vice President, Cecille Sy. “Our maiden foray into house-branded snacks is part of our commitment to provide affordable and quality products for the communities we serve. We hope that this endeavor will prove successful so we can develop more treats to delight our customers,” Sy continued.
Alfamart currently has over 1100 branches, located mostly in Central and Southern Luzon.
For more information about Alfa Freeze and other products and promos available in store, please visit https://www.alfamart.com.ph/shop-with-us/. And to those looking to partner with Alfamart, please visit https://www.alfamart.com.ph/do-business-with-us/