There is something new to look forward to in SM Mall of Asia — The SM Cinema Mall of Asia!
The SM Cinema Mall of Asia now houses 16 theaters all in all.
The latest entertainment complex includes (11) regular cinemas, one (1) IMAX theatre, three (3) Director’s Club theatres, and one (1) event cinema. With the unveiling of the upgraded and refreshed theaters on Jan 22, SM Cinema seeks to give moviegoers a superb viewing experience.
The upgraded theatres are now the cinema exhibitor’s biggest cinema complex, offering families and friends more ways to enjoy the latest movies through state-of-the-art technology complemented by modern architectural design.
SM Cinema’s redeveloped regular theatres boast of premium, upgraded features—from the most comfortable Opus Glide semi-recliner spectator seats and interior design, to Standard 7.1 Surround Sound setup and RGB Laser Projection System—giving viewers a much-elevated and immersive silver screen experience.
On the other hand, the 3 Director’s Club cinemas will each house Verona full-recliner leather seats, equipped with a large advanced laser projection system and contemporary Dolby Atmos system. Moviegoers also have the luxury of an in-theater butler service, allowing them to have a focused and in-depth movie viewing experience.
As a pioneer in the local theatre industry, SM Cinema has revolutionized movie watching by introducing movie theaters inside a shopping center, almost three decades ago. Since then, it has become a household name for being an inevitable go-to movie house.
“At SM, we always think of ways on how we can better serve our target market. With the introduction of the new and upgraded SM Cinema Mall of Asia, we further cement our unique position of being a household name by providing our customers with a premium movie experience they deserve,” shared Ruby Ann Reyes, SM Cinema Vice President for Marketing.
Ushering a whole new cinematic experience, SM Cinema Mall of Asia steps into a new decade, branding itself as an entertainment hub where people can enjoy seeing their favorite movies come to life through year-round installations and movie-centric experiential activities.
