What started as a small booth selling snacks to moviegoers of all ages has grown into one of the Philippines’ most well-known food and beverage brands after three decades.
Taters, which is celebrating its 30th anniversary, continues to strive for product and service excellence while keeping up with the continually changing demands of its very dynamic market.
Taters has expanded beyond popcorn and chips to meet the different tastes of the Filipino populace. While light snacks remain its principal product, the company has expanded its products to include heartier fare, such as hotdogs garnished to one’s liking, crispy chicken or fish, and sandwiches to eat alone or with a friend.
The brand’s transformation from a specialized cinema snack provider to a diverse and broadly accessible purveyor of wonderful cuisine is the key to its continuous success, and the rewards are truly TRENTA-stic.
When COVID-19 hit the world in 2020 and stopped all activity, businesses around the world had to change in order to stay open and relevant.
Taters handled this very well, thinking outside the box and trying new things to get through the outbreak and come out on top. Because of this, the brand adopted a number of forms to meet the needs of its customers, whose tastes were changing quickly.
Because the movie business had a hard time during the pandemic, Taters stayed a favorite among moviegoers. Even though safety rules were in place, the brand kept selling its classic snacks. This way, people could enjoy the magic of the movies with the familiar crunch and taste of their favorite snacks.
Options were also thought about for people who used to go to sports or leisure events in person. Taters grew its business in game parks and sports centers as more people looked for safe, controlled ways to have fun. People who wanted to be active and eat tasty snacks flocked to these places, and Taters showed up to meet the demand.
The outbreak was also a great time for streaming media because people found ways to pass the time while they stayed inside. Taters made its snacks available through neighborhood stores and delivery services so that it could meet the snacking needs of this new market. This way, customers could enjoy their favorite snacks even in the comfort of their own homes.
When pandemic limits were eased, Taters gained ground among people who went to malls and amusement parks. By having kiosks or tables in these places, people could grab and eat their favorites, from small snacks to bigger meals.
In the same way, Taters was able to bring their famous food to commuters, who can now eat anything from popcorn to sandwiches while they are on the go.
“Adapting to the evolving needs of the market keeps us on our toes,” company CEO Ana Maria Tanchanco says of how the brand has changed since 2020. “By looking into what customers want, we can calibrate our offerings, do the necessary research and development, and consider innovative additions to satisfy the public.”
Teaming Up With the Best
This drive towards innovation in product offerings would not, of course, be successful if Taters didn’t join forces with some of the biggest names in the country’s retail scene.
On its 30th year, Taters marks the beginning of an exciting new era in its history as it collaborated with SM Gamepark, the SM Group’s own amusement facilities arm.
“Tying up with SM Gamepark gives us the opportunity to expand our reach to mall-goers who are out for a good time,” says Taters COO Joseph Brian Tanchanco. “Whether they’re throwing a party, having a night out with friends, or need snacks to add to the fun while they’re at play, our extensive menu is bound to have something to satisfy their cravings.”
Through this collaboration, Taters and SM Gamepark will offer exclusive promotions, and a host of events that promise to make the TRENTA-stic celebration truly unforgettable.
Note that this partnership is exclusive to the following SM Gamepark branches: Taters SM Mall of Asia Gamepark; Taters SM Megamall Bowling; Taters SM North EDSA Bowling; Taters SM Fairview Bowling; Taters SM Southmall Gamepark; Taters SM Sta. Rosa Gamepark; Taters SM Cebu Bowling; Taters SM Seaside Bowling; Taters SM Lanang Bowling; and Taters SM CDO Bowling.
As Taters celebrates its 30th anniversary, it wants its loyal customers to take part in the Trentastic Game On Sport + Snack Tournament. This event honors the brand’s long history of dedication to greatness.
Trentastic Game On is based on the Olympics and is meant to show off the best in competitive games, such as basketball, billiards, table tennis, and more.
The tournament is more than just a challenge. It really does honor the spirit of hard work, skill, and always trying to be the best, which are all things that Taters stood for for 30 years.
A Bundle of Good Cheer
Central to Taters’ enduring success is its unwavering commitment to quality and innovation, which is presented in the new Trentastic Bundles.
These specially-curated sport+snack packages were created to enjoy with a variety of leisure activities.
Offered at a discount, these sport+snack combos are the right stuff to enjoy during bowling nights, karaoke sessions, darts games, or simply enjoying a day at an amusement park or gaming arcade.
Through these value-packed bundles, Taters not only enhances the overall experience for its customers but also reinforces its reputation as a brand that consistently delivers excellence in both product and service.
With all these – and more – one can be sure that TRENTA-stic Taters has won the hearts of the Filipino public, and will continue to do so for years to come.
